Podcast Library

Instagram: Share Your Business Story in Pictures

4 April 2012 | Brooke Simmons | No Comments

Click here to download this episode.


As image sharing apps and platforms explode into the social media space, how can small businesses harness the power of good old-fashioned photo sharing?


Listen to this Social Media for Small Business interview with Brooke Simmons to learn:

  • How small businesses can use Instagram to share their story, their clients' stories
  • How to build a relationship with their target market through images rather than words

Mentioned in episode

Note: Just days after this episode was recorded, the Android version of Instagram became available.
Here are three articles that cover this new release:

Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Brooke Simmons
Brooke Simmons
Share on Pinterest
There are no images.

Did you enjoy this episode? Do us a favour...

Did you enjoy this episode? We'd love for you to review this podcast on iTunes! (Click 'View in iTunes', then 'Write a Review' at the bottom of the page.)

Subscribe on iTunes and get new episodes automatically:

Subscribe on iTunes (Australian Store) 
Subscribe on iTunes (US Store)

The music for the Social Media for Small Business Podcast was created by Caravan Records.


Brooke Simmons

Brooke Simmons

With an energetic drive to communicate, an inquiring mind and a natural love of people, Brooke Simmons is the model of what a Public Relations consultant should be. Having graduated from Macquarie University with a BA (Comm.) degree, she quickly moved into consultancy work with some of Sydney&rsquo...

Read more about Brooke Simmons


Cat Matson

Cat Matson

Cat Matson is a digital marketing strategist, with a keen interest in social media; a problem-solver, dot-connector; an excellence-seker and performance improvement junkie.

She works with small-medium businesses and franchise networks providing strategy guidance, tools and resources for e...

Read more about Cat Matson

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis

Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson...

Read more about Suzi Dafnis

More by Cat Matson

See all by Cat Matson

The importance of hashtags in your social media

Click to download the interview In this episode of Social Media for Small Business, Phoebe Vertigan shares her insightful thoughts about the effective use of hashtags in an information-saturated online world. For Phoebe, who is the campaign manager for Thirst Creative — a marketing and design agency based in Melbourne, hashtags are a key way […]

Read More

Protips for Podcasters

Click to download the interview In this Social Media for Small Business interview, Suzy Yates of The Podcast Agency joins Suzi Dafnis and Cat Matson to talk about the art of podcasting and how to succeed in it. As a radio broadcaster, Suzy has gained insightful knowledge and developed skills about using her voice in […]

Read More

Online retail veteran gives tips and tricks for surviving the world of e-commerce

Click to download the interview 2015 Businesswomen’s Hall of Fame inductee Kate Morris, founder of Adore Beauty, is an e-commerce expert. Growing up in Tasmania, Kate knew the challenges of not having access to some her favourite brands. So at just 21 years old, she started the revolutionary online make-up store at a time when […]

Read More

Business with a Purpose – An Interview with Abigail Forsyth of KeepCup

Click to download the interview 2015 Businesswomen’s Hall of Fame inductee Abigail Forsyth knows the true meaning of business with a purpose. Abigail founded KeepCup with the aim of promoting environmental responsibility in a stylish and convenient way. After quitting her job as a lawyer in 1998, Abigail and her brother launched Bluebag, a healthy […]

Read More

Social Media Tips for Not for Profits and Social Enterprises

Click to download the interview Dave Parncutt, communications director at the Engage Education Foundation, knows firsthand the value that social media, especially Facebook, have as an effective marketing tool for not-for-profits and small businesses. The Engage Education Foundation is a not-for-profit organisation that aims at reducing education inequality by making high quality educational tools and […]

Read More

Changes in News Media and Social Media and their Effects on Small Business

Click to download the interview In this Social Media for Small Business episode, traditional news veteran and the Guardian Australia’s audience editor Dave Earley discusses how the news and journalism is changing and how that can affect small businesses. As the audience editor for the Guardian Australia, Dave makes sure that the content on the online […]

Read More

Adding Value to Online Communities

Click to download the interview Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. Townske is a social media publishing platform that aims to allow people to create […]

Read More

Unscramble Your Numbers and Understand Your Finances

Click to download the interview Amanda Fisher, author of Unscramble Your Numbers: Unlock the Secrets to Your Business Cashflow, knows that understanding your finances can be vital to running a successful business. In this herBusiness podcast episode, Amanda explains the importance of knowing the numbers of your business and updating yourself on them often – […]

Read More

Why Social Media Authenticity Matters

Click to download the interview Social media guru Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business […]

Read More

You can’t do everything yourself – Hire a great team

Click to download the interview 2015 Businesswomen’s Hall of Fame inductee Cathie Reid shares her personal secrets to success and what’s guided her along this path as a female entrepreneur in this herBusiness podcast episode. Cathie is a managing partner of her business Epic Pharmacy Group, a leading major pharmacy service provider. Epic Pharmacy Group […]

Read More

Related Content